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The Path Forward. Ten Key Points for your Christmas Performing Journey. – PublishedOur artform is both ancient and ever-evolving. As performers, we always want to bring the magic — but there are challenges we need to be ready for, skills we need to sharpen, and new tools we should add to our bag of tricks. July 16, 2026 8:00 PM ET |
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Ed Taylor-Why & How to Become a Multi-Platform Santa – PublishedThe world of being Santa is changing fast, and that’s exactly what Santa Ed Taylor discovered when he built his Multi-Platform SantaTM business. Instead of relying only on December gigs, mall photos, parties, and parades, he realized there were ways to stay booked and busy all year long. With digital media, virtual visits, and social platforms, today’s Santas can reach families worldwide, not just in their local town. Ed took that idea and ran with it, creating seven different income streams that brought in over $43,000 in 2025. He mixed traditional in-person visits with Zoom calls, personalized video greetings, social media content, and brand collaborations. He even started teaching other Santas how to do the same through online workshops and courses. By spreading his presence across platforms—Facebook, YouTube, TikTok, and beyond—he turned a once-seasonal job into a full-fledged business. The big takeaway? Being a Multi-Platform SantaTM is about more than just extra cash. It’s about having fun, connecting more deeply with families, and keeping the joy of Santa alive all year long. With a strong online presence, a bit of tech know-how, and a warm, authentic spirit, any Santa can turn tradition into a thriving modern career. June 18, 2026 8:00 PM ET |
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Santa & Mrs. Claus in American Literature and Art – PublishedJoin author and historian Pamela McColl for a lively exploration of how Santa and Mrs. Claus came to life through art, illustration, poetry, and storytelling. Drawing on her extensive research into 19th‑century American culture, McColl highlights the painters, illustrators, and writers whose creative works shaped the earliest visual and literary versions of these iconic holiday figures. From magazine engravings to beloved poems, she traces how imaginative portrayals of Santa and his world began to take hold in the public consciousness. May 21, 2026 8:00 PM ET |
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Snow on the Roof™: Healthy Hair for Santas (and Everyone Else) – PublishedWhether your beard is naturally white or professionally bleached, healthy hair is the foundation of a great April 16, 2026 8:00 PM ET |




